We are a collective

of experts in Fintech, entrepreneurship, investing, and growth. We guide companies from their initial idea to their exit, using a playbook that works for startups and unicorns alike.

The team has years of experience in all aspects of the market, at Executive level at all stages of growth from Start up to Exit.

The model is proven in 2 unicorns, 3 centaurs and many other companies on unicorn trajectory.

  • Elliott Limb, Founder & CEO

    20 years in tech, banking & consulting. Held 2 C-level roles in unicorns. Inventor of the cubed data model.

    Previous founder of 3 companies and Author of the scale up playbook. Investor, board advisor & fund advisor

  • Peter Richmond, Founder, CCO & COO

    20 Years in tech and financial services delivering customer and business success within the fintech sector.

    Exec leader in 2bn revenue fintech and driven Net Retention in 5bn valuation hypergrowth scale up.

  • Eelco Boonstra, Founding Partner, MD EU

    20 years in the software industry, consistent driving growth, profitability, and customer satisfaction globally.

    Leading commercial strategy and execution for Fourthline, Mambu, Teradata, Datameer, and Qlik.

  • Ben Snowman, Advisor

    20 years of experience gained from senior leadership positions in fintech, consultancy and global corporates.

    Equally comfortable in the boardroom and on the front line as both a strategist and operator.

  • Olivia Noble, Head of Marketing

    7+ years in Brand Marketing within the tech and media sectors for corporates and startups.

    A strategist and skilled storyteller in driving brand awareness, engagement across markets.

  • Drew Newton, Growth Partner

    10+ years of financial industry experience, excelling in roles spanning banks, fintech, and corporate sectors.

    An ability for relationship-building and impactful problem-solving.

Peter Richmond Founder & COO

“Everything has been building to this. Proven out that stand out experience wins. Proven that you need great software to win - but neither are sufficient on their own - at least not for long. You need to make customers and your business more successful (and understand the key risks and opportunities for both). We know what it takes to build a Unicorn, build a Centaur. 10x Revenue from 13m to 130m ARR - 25m of that from existing customers in the last 2 years - and it’s the Cubed model that got us there..”